Tree Hut is a family-owned and operated American brand founded in 2002 that specializes in accessible, high-quality skin and body care products. Based in Coppell, Texas, the brand is a line under its parent company, Naterra International, and is known for its “fun-loving” approach to self-care, transforming daily hygiene routines into sensory, mood-boosting rituals.

Core Mission and Philosophy

The company’s mission is to make self-care an “uncompromising experience” that is both indulgent and effective. Tree Hut believes that everyone deserves to feel good, even during quick daily rituals like showering. The brand emphasizes:

Accessibility:
Providing premium-quality products at accessible price points.

Sensory Experience:
Using irresistible scents and diverse textures (e.g., whipped butters, sugar scrubs) to delight the senses and elevate daily routines.

Community Engagement:
Operating as a “social media-first” brand, Tree Hut heavily leverages platforms like TikTok to connect with its loyal community, particularly Millennials and Gen Z.

Product Portfolio and Ingredients

Tree Hut began with a single Shea Body Butter in 2002 and has since expanded into a comprehensive line of personal care items.

Key Products:
Signature Shea Sugar Scrubs, body washes, whipped body butters, body lotions, body oils, fragrance mists, and moisturizing shave oils.

Formula Standards:
All products are made without parabens or sulfates.

Signature Ingredients:
The brand uses high concentrations of plant-based ingredients, including:
– Certified organic Shea Butter (found in all products).
– Natural oils (Avocado, Macadamia Seed, Evening Primrose, Sweet Almond, Hemp Seed, and Coconut Oil).
– Other actives like Cupuaçu Butter, Fruit Enzymes, Aloe, and Vitamin C.

Manufacturing and Corporate Structure

Tree Hut is vertically integrated, meaning the company handles its own design, development, manufacturing, and distribution within the United States.

Parent Company:
Naterra International, which also owns the brand Baby Magic.

Facilities:
Naterra recently opened a new $120 million facility in Fort Worth, Texas, in late 2025.

Leadership:
Jon Song serves as the CEO of Naterra International.

Team Size:
The brand operates with a lean team of approximately 40 to 50 employees.

New Ventures:
In 2025, Naterra launched a sister brand called bdy., which focuses on skincare-inspired formulas for everyday body care.