iWhite Instant Teeth Whitening is a leading brand of innovative, hydrogen peroxide-free at-home teeth whitening products, developed and marketed by the Belgian consumer healthcare company Sylphar NV.

Company Profile

Establishment:
Sylphar was founded in 2008 in Deurle, Belgium, as a spin-off from a publicly listed dental company.

Mission:
The company’s mission is to develop and market innovative, consumer-friendly medical devices and cosmetic products that feature revolutionary application methods.

Global Reach:
iWhite products are available in nearly 50 countries worldwide, with core markets including Germany, the UK, France, Spain, and Italy.

Parent Company:
In November 2021, Sylphar was acquired by Karo Pharma, a Swedish-based company that owns and commercializes branded over-the-counter products and prescription medicines.

iWhite Instant Product & Technology

Hydrogen Peroxide-Free Formula:
A core feature of iWhite products is that they are 100% free of hydrogen peroxide, which means they do not cause side effects like gum irritation or teeth sensitivity.

Key Technology:
The products utilize a unique FCC (Film-Crystallized Calcium) technology combined with P.A.P. (phthalimido-peroxy-caproic acid).

P.A.P.:
A powerful molecule that gently and effectively breaks down and dissolves stains and discolorations without affecting the natural tooth structure or enamel.

Bioactive Crystals:
Small, white, bioactive crystals physically fix onto the tooth surface using strong film-forming polymers, providing an immediate optical whitening effect.

Enamel Strengthening:
The formulas often include ingredients like fluoride and the MOHA complex (hydroxylapatite microcrystals) to remineralize and strengthen damaged enamel while whitening.

Ease of Use:
Most iWhite Instant products, such as their popular whitening kits, come in pre-filled, one-size-fits-all, flexible trays that are easy to use at home for only 20 minutes a day.

Clinically Proven Results:
Clinical studies have shown that users can see significant results, with some seeing an improvement of up to 8 shades whiter after just one 20-minute application.