IROHA NATURE is a Spanish beauty brand, part of the company Sensalia Labs, that specializes in natural, effective, and sustainable skincare products, particularly known for its extensive range of facial, hand, and body masks.

Company Profile

Focus:
IROHA NATURE aims to provide effective and accessible at-home skincare solutions, democratizing Korean beauty trends for the European market. The brand emphasizes simplicity in beauty routines while delivering high-quality results.

Company Structure:
The brand is part of Sensalia Labs, a Spanish company founded by Puri Martínez, who pioneered the introduction of sheet masks in Europe.

Presence:
IROHA NATURE has a presence in more than 38 countries and is considered a leader in the European market for innovative skincare formats.

Ethics & Sustainability:
The company is committed to clean beauty principles. Its products feature vegan formulas, are PETA-certified cruelty-free, and are often made with a high percentage of natural-origin ingredients (typically over 95%). Many of its masks use 100% botanical, biodegradable, and compostable fabrics made from sustainable cotton and eucalyptus. The company also offsets its carbon footprint.

Product Range
IROHA NATURE offers a variety of products designed for intensive, targeted treatments, often in convenient single-use formats or multi-use containers.

Face Masks:
The brand is renowned for its diverse selection of face sheet masks, including options with ingredients like hyaluronic acid, vitamin C, collagen, and charcoal, targeting various concerns such as hydration, anti-aging, and purification.

Targeted Treatments:
The range also includes specific solutions like pimple patches with salicylic acid, eye contour patches (e.g., with niacinamide or collagen), and nose strips.

Hand & Foot Care:
They offer practical glove and sock-shaped masks for intensive nourishing and exfoliating treatments for hands and feet.

Other Skincare:
Beyond masks, the company produces other skincare essentials such as serums, cleansing gels, and moisturizers.