DENENES is a Spanish brand of baby and children’s hygiene products with a heritage spanning over 50 years. The brand is a leader in the Spanish market for gentle personal care items for the entire family.

Brand Identity and Focus

Core Business:
Manufacturing and distributing a wide range of hygiene products, including bath gels, shampoos, creams, lotions, and its iconic cologne.

Philosophy:
Denenes focuses on products that are gentle, safe, and designed to strengthen the natural defenses of delicate baby and children’s skin.

Key Product:
The brand is most famous for its classic, mild, citrus-based baby cologne (Colonia Muy Suave), which has become a household name in Spain and is often used by adults as well.

Natural Ingredients:
The formulations are inspired by the Mediterranean region, often incorporating natural ingredients like chamomile, lavender, olive oil, shea butter, and petit grain. Many products boast formulas with over 98% natural origin ingredients.

Safety Standards:
Denenes products are dermatologically and pediatrically tested, free from alcohol, silicones, and phthalates, and feature neutral pH formulas to prevent irritation.

Corporate Structure
Denenes is a brand, not an independent operating company. Its products are manufactured and distributed under different corporate entities, such as Laboratorios Genesse and Perfumeria Espanola Corporation, depending on the region and distribution channel.