TOUS is a prominent Spanish luxury lifestyle brand specializing in jewelry, handbags, and fragrances. Founded in 1920 by Salvador Tous Blavi as a small watch repair shop in Manresa, near Barcelona, the company evolved into a global "affordable luxury" powerhouse now operating more than 700 stores across 50 countries. Company Profile and History Heritage and Expansion: The business was transformed in the 1960s and 1970s by Salvador Tous Ponsa (son of the founder) and his wife Rosa Oriol. Under the current leadership of the third generation—the four daughters Rosa, Alba, Laura, and Marta Tous—the company has expanded internationally into Europe, Latin America, the United States, and Asia. The Iconic Bear: Introduced in 1985 by Rosa Oriol, the teddy bear motif became the brand's signature symbol. It represents playful elegance and a commitment to making jewelry part of daily self-expression. Financial Success: In 2024, TOUS achieved record revenues of €523 million, a 9.4% increase over the previous year, surpassing the €500 million milestone for the first time. Core Business Lines Jewelry: The core of the brand, combining traditional craftsmanship with modern technologies like titanium and vermeil to create over 50 new collections annually. Fragrances: TOUS entered the perfumery sector in 2002 with "TOUS Eau de Toilette" and has since become a market leader in select perfumery, selling fragrances in over 100 countries. Accessories: The brand also designs and manufactures handbags, watches, eyeglasses, and small leather goods. Featured Fragrance Products TOUS offers a wide range of scents catering to men, women, and children: Women's Fragrances: Oh! The Origin (EDT): Launched in 2020, this floral woody fragrance features top notes of green mandarin, pear, and wild rose, with a warm base of sandalwood and vanilla. Tous Floral Touch: A light, floral-focused Eau de Toilette. Tous L'Eau De Parfum: A sophisticated scent available in a 90ml spray. Men's Fragrances: 1920 The Origin (EDT): A woody aquatic fragrance launched in 2020. It includes top notes of grapefruit, clary sage, and cardamom, heart notes of cinnamon and water accords, and a base of vetiver and amber. Tous Man Sport: A fresh fragrance designed for active use, available in 50ml and 100ml sizes. Children and Baby Fragrances: Baby Tous: A popular line known for its bear-shaped bottle. It is available in standard Eau de Cologne and a specialized alcohol-free Eau de Toilette version for sensitive skin.