TIGI Company Description Company Overview TIGI is a dynamic haircare brand known for its innovative styling products and commitment to quality. Founded by the renowned British hairstylist Anthony Mascolo in the early 1980s, TIGI has established itself as a leader in providing professional hairstyling solutions tailored for both salons and consumers. The brand's mission is to deliver cutting-edge products that inspire creativity among hairstylists and provide everyday users with reliable tools for hair management. History TIGI began its journey in London, where Anthony Mascolo and his brothers, while running a successful salon, recognized the need for better hair products that could meet the demands of professional hairstylists. In 1986, they launched the TIGI brand, unveiling the first product line, Bed Head, aimed at the younger demographic with its edgy marketing and bold product formulations. Over the years, TIGI expanded its offerings and appeal to various hair types and styling needs, establishing partnerships with hairstylists worldwide and becoming a staple in the professional hair industry. Product Range TIGI boasts a diverse range of products that cater to various hair types and styling preferences. Their product lines include: Bed Head: Known for its fun and colorful packaging, this line includes shampoos, conditioners, and styling products designed for vibrant and creative hairstyles. Soleil: A collection focused on sun protection and nourishment for hair, perfect for maintaining hair health during sunny months. Catwalk: This line is tailored for salons, offering professional-grade products that embody the latest trends from the runway. Innovation and Technology TIGI is at the forefront of innovation in haircare, continuously researching and developing new formulations that incorporate the latest trends and technologies. Their products utilize advanced ingredients and solutions that address specific hair concerns, such as frizz control, moisture retention, and heat protection. TIGI collaborates with professional stylists to test and refine their products, ensuring reliability and performance in real-world salon conditions. Market Presence TIGI has a substantial global presence, with products sold in over 50 countries. The brand has established a strong foothold in the professional hairstyling community, partnering with salons and hairstylists to educate and promote the use of their products. TIGI has also built a loyal customer base through innovative advertising campaigns and a vibrant social media presence, appealing to both professional stylists and consumers alike. Commitment TIGI is committed to supporting the professional beauty industry and enhancing the skills of hairstylists around the world through extensive educational programs. The brand hosts workshops and seminars to empower stylists with the knowledge needed to excel in their craft. This commitment to education fosters creativity and drives the industry forward. Sustainability Efforts In recognition of the growing importance of sustainability, TIGI has made strides to reduce its environmental impact. The brand is focused on utilizing eco-friendly ingredients, optimizing packaging for recyclability, and implementing responsible manufacturing practices. TIGI aims to create products that not only perform well but also align with the values of consumers who prioritize sustainability in their purchases. Conclusion With a rich history rooted in professionalism and creativity, TIGI continues to innovate and inspire in the haircare industry. Through its diverse product offerings, commitment to education, and focus on sustainability, TIGI stands out as a brand that understands the needs of both hairstylists and consumers. TIGI remains dedicated to elevating the hairstyling experience, nurturing the craft, and ensuring that beauty professionals have the best tools at their disposal.