TENA Company Overview TENA Company Overview TENA is a leading global brand specializing in incontinence products, designed to provide discreet, comfortable, and effective solutions for individuals experiencing urinary or fecal incontinence. Part of the Essity Group, TENA aims to enhance the quality of life for users by combining advanced technology, comfort, and discretion in their product offerings. History TENA was established in 1960, originally created by the Swedish company SCA (Svenska Cellulosa Aktiebolaget). The brand emerged from the need to address the challenges faced by individuals suffering from incontinence, recognizing the importance of providing dignity and comfort through innovative protective solutions. Over the years, TENA has grown significantly and undergone various transformations as it began to expand globally, developing a seminal presence in several markets. Product Range TENA offers a diverse range of products designed to meet the needs of various users: Men's Range: Specialized products for male users, including pads and protective underwear. Women's Range: Featuring pads, liners, and protective underwear designed specifically for women's anatomy. Protective Underwear: Comfortable and absorbent underwear that looks and feels like regular underwear. Bed and Chair Protection: Underpads and bed protectors designed for overnight use and to protect furniture. Skincare Products: Formulated to maintain skin integrity and soothe sensitive skin in incontinence sufferers. Innovation and Technology TENA prides itself on innovation and employs cutting-edge technologies to enhance product performance. The brand focuses on the development of super-absorbent materials and discreet designs that best serve the needs of users. TENA also invests in research and development initiatives, collaborating with healthcare professionals to ensure their products meet the highest standards of care and effectiveness. Market Presence With a strong presence in over 100 countries, TENA has established itself as a trusted brand in the incontinence care industry. The brand is recognized for its commitment to quality and customer satisfaction, leading to a loyal customer base. TENA’s products are widely available through various distribution channels, including pharmacies, retail shops, and online platforms, making them accessible to a broad audience. Commitment TENA is committed to promoting dignity, independence, and empowerment for individuals living with incontinence. The brand emphasizes the importance of community outreach and education to diminish the stigma associated with incontinence. TENA also works closely with healthcare institutions to raise awareness about the impact of incontinence and the solutions available to those affected. Sustainability Efforts As part of the Essity Group, TENA is dedicated to sustainable practices that minimize environmental impact. The brand adheres to strict guidelines aimed at reducing waste, optimizing production processes, and improving the recyclability of its products. TENA initiates various programs to educate consumers about sustainable care choices, ensuring that the products they choose are both effective and environmentally friendly. Conclusion TENA continues to be a pioneering force in the incontinence care industry, driven by innovation, technology, and a commitment to improving the lives of those dealing with incontinence. With a comprehensive product range, global market presence, and sustainable practices, TENA remains focused on its mission to provide comfort, dignity, and support to its users while advocating for awareness and understanding of incontinence challenges.