Netflix, Inc. is a leading global entertainment services provider headquartered in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph, the company has evolved from a DVD-by-mail pioneer into a digital streaming juggernaut, serving more than 260 million subscribers across approximately 190 countries as of late 2025. Core Business & Services Netflix provides a wide array of multimedia content through a subscription-based internet platform. Its offerings include: Streaming Library: A vast collection of licensed and original television series, documentaries, feature films, and games available in various genres and languages. Original Programming: Since 2012, Netflix has produced its own acclaimed content, such as Stranger Things, House of Cards, and Orange is the New Black. Device Accessibility: Content is accessible on a broad range of internet-connected devices, including smart TVs, digital video players, set-top boxes, mobile devices, and video game consoles. Personalization: The service utilizes advanced algorithms and a personalized recommendation system to help users discover content based on their previous viewing history. Corporate Strategy & Operations Netflix operates with a unique organizational culture and a mission "To entertain the world". Leadership: The company is currently led by Co-CEOs Greg Peters and Ted Sarandos, with Reed Hastings serving as Executive Chair. Organizational Structure: Netflix maintains a relatively flat, decentralized "unitary" structure (U-form) that emphasizes employee autonomy, innovation, and "freedom and responsibility". International Presence: Beyond its California headquarters, it has established international offices in locations including the Netherlands, France, Brazil, India, Japan, South Korea, and the United Kingdom. Revenue Model: The company primarily generates revenue through monthly membership fees. In response to increased competition, it recently expanded its model to include a lower-priced ad-supported tier and measures to limit password sharing. Historical Evolution 1997–2006: Launched as the world's first online DVD rental store. It introduced a flat-fee subscription model in 1999 and went public in 2002. 2007–2012: Revolutionized the industry by introducing streaming services in 2007. It began international expansion in 2010 (starting with Canada) and produced its first original show, Lilyhammer, in 2012. 2023–Present: Formally discontinued its legacy DVD-by-mail service in September 2023 to focus entirely on digital streaming and newer ventures like mobile gaming and live programming.