Spontex is a leading European consumer cleaning brand specializing in the design and manufacture of household cleaning tools, hand protection, and floor care products. Founded in France in 1932, the company revolutionized the industry by designing the world's first cellulose sponge. The brand name is an amalgamation of the words "sponge" and "textile". Corporate Overview Ownership: Spontex is part of the Newell Brands portfolio (NASDAQ: NWL), a global consumer goods company. It was previously acquired in 2010 by the Jarden Group. Headquarters: The company is headquartered in Neuilly-sur-Seine, France. Global Presence: Spontex operates in more than 85 countries worldwide and maintains four production factories in Europe. Brand Identity: Positioned as the "champion of less effort," the brand focuses on making housework easier, quicker, and more enjoyable. Its mascot is a hedgehog, adopted in 1999 because it is "scrubby on the back and smooth underneath," similar to its scourers. Primary Product Segments Spontex manufactures over 100 different products across several key categories: Household Cleaning: Cellulose sponges, sponge cloths, scouring pads, microfibre cloths, and soap pads. Floor Care: Mops, brooms, and dustpans, including systems that separate clean and dirty water. Hand Protection: Household and disposable gloves, including recycled glove schemes. Professional & Industrial: The Spontex Professional arm (created in 1987) and Spontex Industrial division supply raw materials and turnkey solutions to sectors like medical, cosmetic, and automotive. Sustainability and Innovation Materials: Cellulose sponges are made from wood pulp sourced from sustainably managed forests and are 100% biodegradable in less than three months. Recycling: Soap pads are made with 85% recycled steel fibers, and scouring sides of sponges often use 100% recycled fibers. Eco-Design: The company conducts Life Cycle Assessments (LCA) to reduce environmental impact and has introduced "unwrapped" products to eliminate plastic packaging. Unique Features: Spontex produces specialized "pop-up" promotional sponges that are compressed for space-saving and expand only upon contact with water. Market Position Spontex is recognized as a market leader in Europe for latex gloves, cloths, and sponges. It is the number one cleaning tools brand in the UK and the number two branded manufacturer of cleaning tools and gloves in Pakistan.