Sensodyne Immediate Relief 75ml

Sensodyne is the world's #1 selling toothpaste brand for sensitive teeth, a position it has maintained for nearly 60 years through scientific research and clinical validation. Owned by Haleon, a British multinational consumer healthcare corporation, Sensodyne focuses on relieving pain from dentin hypersensitivity while providing standard oral care benefits like cavity protection and whitening. Corporate Overview Ownership: Sensodyne is a brand under Haleon, which became an independent entity in July 2022 following a spin-off from GlaxoSmithKline (GSK). Historical Origins: The brand was launched in 1961 by Block Drug, a Brooklyn-based company founded in 1907 by pharmacist Alexander Block. GSK acquired Block Drug in 2000 before eventually spinning off its consumer healthcare division into Haleon. Global Reach: The brand is available in over 80 countries and is marketed under the name Shumitect in Japan. Specialized Science and Ingredients Sensodyne products are backed by more than 50 clinical studies published in peer-reviewed journals over the last decade. The brand utilizes two primary mechanisms to address tooth sensitivity: Potassium Nitrate: Works by depolarizing or soothing the nerves inside the tooth, preventing them from sending pain signals triggered by heat, cold, or sweets. Stannous Fluoride: Creates a protective barrier over exposed dentin by blocking the dentin tubules, which are tiny channels that lead to the nerve. NovaMin Technology: A concentrated calcium formula used in "Repair & Protect" variants that helps repair and strengthen vulnerable areas using the natural building blocks of teeth. Product Portfolio Sensodyne offers a range of specialized oral care products tailored to specific patient needs: Specialized Toothpastes: Rapid Relief: Engineered to provide clinically proven relief in as little as 60 seconds or 3 days with twice-daily brushing. Clinical White: Uses enamel-safe technology to whiten teeth by two shades while maintaining sensitivity protection. Sensitivity & Gum: A dual-action formulation designed to address both tooth sensitivity and gum health. Pronamel: Specifically formulated to protect against the effects of everyday acid wear and strengthen enamel. Other Oral Care: The brand also produces specialized mouthwashes and toothbrushes with bristles designed to be gentle on sensitive teeth and gums. Market Positioning Sensodyne is positioned as a premium therapeutic brand. It is often recommended by 8 out of 10 dentists for sensitivity. Its marketing is frequently localized; for example, it emphasizes spicy food sensitivity in India and acid erosion from tea in Japan. The brand maintains high trust through its focused expertise on sensitivity and its "dentist-recommended" status.