Sebastian Professional is a global hair care and styling brand founded in 1972 by Los Angeles stylists Geri Cusenza and John Sebastian. Known for its "beauty without boundaries" philosophy, the brand serves as a leader in the professional styling industry by creating versatile, innovative products designed for both runway artistry and everyday hair routines. It currently operates as a key professional brand within the Wella Company portfolio. Core Philosophy and Vision Fearless Hair Fashion: The brand's mission is to push boundaries and inspire self-expression. Its manifesto highlights that hair is identity, artistry, and a medium for creative skill. Stylist-Centric Innovation: Sebastian focuses on providing tools and education that allow stylists to "break the rules" and achieve provocative, unconventional looks. Versatility: Products are designed to be mixed, layered ("cocktailing"), and reimagined to create custom hair textures and styles. Historical Innovations Sebastian Professional has introduced several industry-first products and services: 1970s: Invention of the modern crimping iron and the introduction of the first education videos for professional stylists. 1976: Launch of Cellophanes, the first hair color with a choice of shades. 1984: Introduction of Shaper Hairspray, the first aerosol spray that could be used upside-down. 1990: Creation of the "wearable treatment" category with Potion 9, a leave-in conditioner enriched with botanicals. 2016: Launch of Dark Oil, a revolutionary hair oil using DiffusX technology to vanish into hair while providing body and shine. Product Portfolio Sebastian offers a comprehensive range of professional hair care and styling aids: Care Products: Shampoos, conditioners, hair masks, and treatments, including lines like Drench for moisture, Hydre for hydration, and Penetraitt for repair. Styling Tools: Hairsprays (Shaper, Re-Shaper), gels (Gel Forte), foams (Thickefy), and texturizers (Craft Clay, Microweb Fiber). Treatment-Styling Hybrids: Multi-benefit products like Potion 9 and the Dark Oil line that bridge the gap between hair health and style. Global Presence and Community Operating Reach: The brand operates in 127 countries and reaches a community of over 91 million beauty lovers. Education and Partnerships: Sebastian maintains an International Artistic Team and the Sebastian Insiders program, a global community for top stylists to access exclusive education and early product previews. Social Impact: The brand partners with organizations like the Born This Way Foundation to advocate for mental wellbeing. Corporate Ownership Sebastian Professional is part of the Wella Company, alongside other major brands such as ghd, OPI, and Nioxin. Under Wella's leadership, the brand recently underwent a global relaunch to modernize its packaging and digital presence while refocusing on its core values of artistry and individuality.