Reminiscence is a French, family-run jewelry and perfume house founded in 1970, known as a pioneer of niche perfumery with a bohemian spirit. The brand focuses on creating unique, emotion-evoking scents with an artisanal identity. History & Founders Founders: The company was established in 1970 by the couple Zoe Coste and Nino Amaddeo. Origin: The first boutique was opened in Juan-les-Pins on the French Riviera, initially selling bold, colorful costume and silver jewelry. Evolution: Recognizing the potential of fragrance as an accessory, they launched their first perfumes the same year. The formal company, "Reminiscence International Diffusion," was established in 1980. Current Status: The business remains independent and family-run, with the founders' children, Lilla Amadeo and Sebastien Coste, now involved in management. Locations: In addition to their base on the French Riviera (close to Grasse, the perfume capital), they opened stores in Paris and Cannes. The company is headquartered in Monaco and Lille, France. Brand Philosophy & Products Philosophy: Reminiscence emphasizes instinct and emotion, creating scents that are "olfactory poems" and tell stories of travel and memories, far from standardized commercial products. The name itself, from the Latin "reminisci" (to remember), highlights the power of memory. Key Ingredients: They are known for their use of fine, raw, and often oriental-inspired materials such as patchouli, amber, musk, vanilla, tonka bean, and oud wood. Iconic Fragrances: Patchouli: Their debut fragrance from 1970, which became an iconic symbol of the era's bohemian and hippie spirit, remains a best-seller and is available in various editions. Ambre and Musc: Also among the first three fragrances launched in 1970, these are still in production. Rem: An acclaimed perfume inspired by their travels to Saint-Barthélemy, known for its fresh marine and floral notes. Other Products: The brand also offers a selection of skincare products and continues to design and sell jewelry, including the popular "Rems" charm line. The company has approximately 47 perfumes in its fragrance base as of 2020, collaborating with a range of perfumers to create its distinctive lines.