"REBEL FRAGANCES"-brand operates in the mass-market and value segment of the fragrance industry, aiming to provide accessible everyday scents. Focus: The brand offers a range of men's and women's Eau de Toilette (EDT) products. The concentration as an EDT means it can be applied more liberally than an Eau de Parfum. Target Market: The products target a young, trend-conscious audience looking for expressive, everyday fragrances. Products The products are straightforward, focusing on the scent experience rather than elaborate branding or high-end luxury positioning. Fragrance Profiles: The scents are described as "Aromático" (Aromatic) in general, with specific profiles like "Floral" and "Fresh" for the Rebel Happy variant. Value Proposition: The core appeal of these specific "Rebel" perfumes is their affordability and accessibility, making them an entry-level or everyday option for many consumers. Packaging: Products are typically sold in 100ml spray formats.