"Agua Brava" is an iconic line of fragrances for men (and a newer version for all) that has been produced by the Spanish fashion and fragrance company Puig since its launch in 1968. About Puig Company Name: Puig (full name Antonio Puig S.A.) Founded: 1914 by Antonio Puig i Castelló in Barcelona, Spain. Industry: A multinational conglomerate operating in the premium beauty, fashion, and cosmetics sectors. Ownership: It remains a family-run business, currently led by Marc Puig Guasch as CEO and president. Portfolio: In addition to its own lines, Puig manages the development and distribution of fragrances and fashion for numerous other high-end brands, including Paco Rabanne and Carolina Herrera. About Agua Brava Product Type: Primarily known as a classic, refined, woody mossy Eau de Cologne (EDC) for men. A newer, absolute version was also launched in 2025. Inspiration: The fragrance is inspired by the Mediterranean, featuring a robust blend of herbs, citrus, and green notes such as lavender, bergamot, pine, and sandalwood. Legacy: Agua Brava is considered an icon of Spanish perfume design and a benchmark in Mediterranean men's cologne, known for its timeless, masculine, and affordable scent. It was created by perfumers Marcel Carles and Rosendo Mateu.