PediaSure is a leading global brand of nutritional drinks and supplements specifically designed to support growth, immunity, and development in children aged 1 to 13 years. Owned by Abbott Healthcare, PediaSure is recognized as the #1 pediatrician-recommended brand in its category. Core Product Portfolio PediaSure offers a variety of formulations intended to fill nutritional gaps, particularly for "fussy" or picky eaters, or those at risk of undernutrition. Grow & Gain: The flagship product, clinically proven to help children grow when consumed as two servings per day. Specialty Nutrition: Includes products like PediaSure Enteral, PediaSure Harvest, and PediaSure Peptide, designed for specific medical needs. Calorie-Specific Variants: Options like PediaSure 1.5 Cal for higher energy needs and PediaSure Reduced Calorie (37% fewer calories) for children requiring lower calorie intake. Formats: Available as ready-to-drink shakes in various flavors (vanilla, chocolate, strawberry) and powder mixes. Key Nutritional Features Most PediaSure formulations are designed to meet or exceed 100% of the Dietary Reference Intakes (DRIs) for protein and essential vitamins when consumed in specific volumes (e.g., 1000 mL for children ages 1–8). Nutrient Density: Typically contains 37 essential nutrients, including protein, calcium, Vitamin D, and iron. Growth & Development: Features DHA Omega-3 for brain and eye health and antioxidants (Vitamins C, E, and Selenium) for immune support. Digestive Technology: Some formulations use the Nutri-Pull system, which includes Casein Phosphopeptides (CPPs) that are digested faster than whole protein to aid mineral absorption. Dietary Compatibility: Products are generally gluten-free, Kosher, Halal, and suitable for those with lactose intolerance (not for children with galactosemia). Clinical Credibility and Usage PediaSure is the most studied child-specific nutritional supplement, backed by more than 25 years of clinical research and over 25 studies involving 2,000+ children. Indications: Used for children who are physically active, have increased nutrient needs due to illness, or require long-term tube feeding. Medical Supervision: While available in retail stores like pharmacies and supermarkets, therapeutic versions are often used under medical supervision for oral or tube feeding. Insurance Support: Abbott provides the PATHWAY Reimbursement Support program to help families navigate insurance coverage for specialty nutrition products. Brand Presence The brand is trusted by parents in over 80 countries. In the United States, it maintains the position of the No. 1 child nutrition supplement brand. Its marketing strategies often focus on supporting parents of "picky eaters," such as the "SureMoms" program.