PAYOT is a pioneering French luxury skincare brand founded in 1920 by Dr. Nadia Payot, one of the first female doctors of her era. The brand is renowned for its "holistic beauty" philosophy, which combines high-performance scientific formulas with specific application gestures to optimize skincare effectiveness. Headquartered in Neuilly-sur-Seine, France, PAYOT operates as a private company and was recently acquired by USHOPAL Group in March 2025 to expand its global luxury footprint. Core Philosophy and Innovation The PAYOT Method: Central to the brand is the union of "One Product, One Gesture." Dr. Nadia Payot developed a signature choreography of 42 movements (now known as Gym Beauté Payot®), which are facial exercises designed to boost product efficacy and improve skin health. Clean Beauty Commitment: PAYOT emphasizes transparent, responsible beauty. Its current formulation charter aims for all new treatments to contain over 80% ingredients of natural origin. Scientific Research: The company operates its own laboratory in France, where experts focus on advanced areas such as inflammaging and the microbiota. Product Ranges and Services PAYOT offers a comprehensive selection of facial and body care products catering to various skin concerns: Pâte Grise: A specialized line for oily and acne-prone skin, including purifying gels and anti-blemish serums. Hydra 24+: Focuses on intense 24-hour hydration and pollution protection for normal to dehydrated skin. Blue Techni Liss: Formulated to rebalance skin biorhythms and protect against the effects of blue light from digital screens. Crème N°2: Specifically designed for sensitive skin to soothe redness and irritation. Herbier: A cosmos-certified organic range launched to meet the demand for eco-friendly, natural skincare. Professional Services: The brand partners with global salons and spas to provide expert treatments like the Payot Facial, which includes cleansing, exfoliation, and targeted nourishment using professional-grade tools and techniques. Business and Distribution Global Presence: PAYOT products are available in over 70 countries through e-commerce, beauty retailers, and a network of professional salons and spas. Ownership History: After being owned by the Spanish group Puig since 2001, an 80% stake was acquired by LBO France in 2014. In March 2025, it was fully acquired by USHOPAL. Sustainability Goals: PAYOT aims for plastic neutrality by 2030. Key actions include eliminating paper inserts, using 100% recycled paper for boxes, and introducing eco-refills for certain ranges like the Nue makeup remover. Workforce: The company is predominantly managed and led by women and employs approximately 211 people.