Parodontax is a global brand specializing in professional gum health products, primarily known for its toothpaste formulated to stop and prevent bleeding gums. Developed in 1937 by German dentist Dr. Focke, the brand is currently owned and manufactured by Haleon (formerly part of GSK Consumer Healthcare). Company & Brand Profile Ownership: Parodontax is a strategic priority brand for Haleon, one of the world's largest providers of specialist oral health products alongside sister brands like Sensodyne and Polident. Market Position: It is positioned as a premium specialist brand, often retailing at double the average category price due to its clinical focus on gum disease prevention. Global Reach: The brand is trusted in over 30 countries and sold in more than 60 markets globally. In the UK, it is primarily marketed under the brand name Corsodyl. Core Mission: To raise awareness of the signs of gum disease (gingivitis) and provide scientifically proven products that enhance mechanical cleaning and plaque removal. History and Scientific Foundation Origin: Created in 1937 by Dr. Focke, the original formulation was based on sodium bicarbonate for its superior cleaning properties. Evolution of Formula: While the brand initially used herbal extracts (ginger, mint, eucalyptus) that gave it a unique salty taste, many modern formulations have transitioned to using stannous fluoride as the primary active ingredient to target plaque bacteria. Clinical Performance: Parodontax claims its fluoride toothpaste is 4x more effective at removing plaque (the main cause of bleeding gums) compared to regular toothpaste after professional cleaning and twice-daily brushing. Product Portfolio Parodontax offers a range of tools designed to manage gingivitis and maintain overall oral hygiene: Toothpastes: Various formulations including Active Gum Repair (to reverse early gum damage), Complete Protection (offering 8 benefits), Whitening, and Extra Fresh. Mouthwashes: Daily antigingivitis oral rinses, such as the Active Gum Health line, which uses Cetylpyridinium Chloride (CPC) to kill 99.9% of plaque bacteria. Toothbrushes: Expertly designed brushes with compact heads and soft bristles intended to be gentle on sensitive gums while maximizing plaque removal.