Parlux is an Italian manufacturer, Parlux S.p.A., founded in 1977, that is a world leader in producing professional hair dryers designed for salon use. All of their products, including the popular Ethos and Alyon models, are entirely "Made in Italy" at their factory near Milan. Company Overview Headquarters & Manufacturing: Based in Trezzano sul Naviglio (Milan), Italy, all design, assembly, and testing occur in-house. Mission: To provide professional, high-quality, durable hair dryers that improve the work of hairdressers and offer excellent results for clients. History & Innovation: In 1978, Parlux launched the world's first plastic hair dryer, the Superturbo 1500, a major innovation at the time. The company shifted to an automated assembly line in 2000. Global Reach: Parlux hair dryers are distributed in over 60 countries and are a primary choice for hairstylists globally. Core Technologies Parlux hair dryers incorporate several key technologies to enhance performance and hair health: Air Ionizer Tech / Ceramic and Ionic Technology: Emits negative ions to neutralize static electricity, reduce frizz, and leave hair soft, shiny, and protected from heat damage. HFS (Hair Free System): An innovative, patented hair-capture device integrated into the dryer that traps fallen hair, simplifying cleaning and protecting the internal motor mechanisms. Professional Digital Motors: Found in newer models like the Ethos and Digitalyon, these motors offer high power (up to 2,300 watts), are lightweight, durable, and more silent than traditional motors. STC (Special Twisting Cable): A patented 360° swivel cable that offers unprecedented freedom of movement and prevents tangles during use. Antibacterial Paint: Select models feature an antimicrobial treatment enriched with silver powder to prevent microorganism growth and maintain hygiene. Featured Products The products you listed are professional-grade hair dryers known for their specific features: Parlux Ethos: This line represents "digital excellence" with a professional digital motor, 9 speed/temperature combinations, and memory function for customized drying. It is lightweight, balanced, and includes the HFS and STC technologies. Parlux Elysium: While information is limited, it is part of the professional line, likely featuring similar core technologies to the Ethos, such as a professional digital motor and anti-heating front body, offering power and lightness for salon use. Parlux Alyon: Described as one of the brand's most innovative models with advanced ion technology for delicate, natural drying, resulting in voluminous and shiny hair. Parlux 3200 Compact Plus: A long-standing icon known for its powerful performance and compact size, often cited as a reliable and durable option for professional use.