Oscar De La Renta Pour Lui Eau de Toilette Spray 90ml

Oscar de la Renta is a leading global luxury goods firm established in 1965 in New York City. The privately held company, founded by the eponymous Dominican-born designer, is renowned for its timeless feminine aesthetic, lavish textiles, and commitment to European-style craftsmanship. Core Business & Products The brand operates as a designer and retailer of high-end luxury goods across multiple categories: Ready-to-Wear: An internationally renowned women's collection featuring dresses, gowns, knits, pants, skirts, and coats. Bridal: A specialized line offering wedding gowns and personalized shopping experiences. Accessories: A full range including handbags, shoes, jewelry, belts, and scarves. Fragrance: The company launched its first perfume, OSCAR, in 1977. Home Goods: A collection of home furnishings, including dining tables and upholstered furniture, launched in 2002. Childrenswear: Luxury apparel designed for children. Corporate Leadership & Operations The company remains family-owned and is currently led by Alex Bolen, who has served as CEO since 2004. Creative Direction: Most recently, Laura Kim and Fernando Garcia served as co-creative directors from 2016 until late 2025. As of September 2025, the company is seeking a new creative lead to preserve the brand's DNA while driving commercial momentum. Headquarters: Based in New York City, with its primary atelier located on West 42nd Street. Retail Strategy: Products are sold through high-end wholesale accounts, direct-to-consumer (DTC) boutiques, and an official online platform. Resale: In 2021, the brand launched Encore, a customized luxury resale platform that curates past runway looks and allows customers to sell vintage items. Brand Identity & Influence Oscar de la Renta is defined by a blend of European design refinement and American versatility. Clientele: The house is a "red carpet reference," famously dressing American First Ladies—including Jacqueline Kennedy, Nancy Reagan, Hillary Clinton, and Michelle Obama—as well as Hollywood celebrities. Craftsmanship: Every design begins with a detailed sketch in the New York atelier or European workrooms before being meticulously constructed by artisanal hands. Legacy: Founder Oscar de la Renta (1932–2014) was the first Latin designer to head a French maison (Balmain) and was a two-time president of the CFDA.