OPI (Odontorium Products Inc.) is the world's leading professional nail care brand, currently operating as a division of the Wella Company. Founded in 1981, the company transformed from a dental supply business into a global beauty powerhouse known for its high-quality formulas, iconic color names, and trend-setting approach to nail lacquer. Core Business and Products OPI produces a comprehensive line of professional nail, hand, and foot care products available in over 100 countries. Nail Lacquers: Heavily-pigmented, long-lasting, and chip-resistant polishes known for creative names like "I’m Not Really a Waitress". Specialized Systems: Infinite Shine: A three-step gel-like lacquer system including a base coat, lacquer, and top coat for a long-lasting manicure. GELement™: An at-home gel polish line featuring iconic OPI hues. xPRESS/ON: A line of press-on nails for quick application. Care and Treatments: The product range includes quick-dry formulas (RapiDry™), cuticle care, nail strengtheners, removers, and professional tools such as files and acrylics. Professional Services: OPI serves both at-home consumers and professional nail technicians, providing salon-grade devices and finishing products. Corporate History and Ownership Founding (1981): Hungarian emigrant George Schaeffer purchased a dental supply company called Odontorium Products Inc. in North Hollywood, California. Shift to Beauty (1989): Along with co-founder Suzi Weiss-Fischmann, the company began marketing nail lacquers, moving away from dental supplies. Acquisitions: The company was sold to Coty Inc. in 2010. In 2020, it became a subsidiary of the Wella Company after a majority stake in Wella (including OPI) was acquired by KKR from Coty. Brand Vision and Values OPI emphasizes the empowering nature of color, with a vision to help individuals express their strength and potential. The brand maintains a strong focus on industry safety and innovation. Additionally, the company engages in corporate social responsibility by raising funds and awareness for various charities through retail partnerships.