Olivia Garden is a global leader in the professional hairdressing tools industry, founded in Liège, Belgium, in 1967 by Jean and Micheline Rennette. The company is built on the mission of providing hairdressers with high-quality, innovative, and cutting-edge salon tools to solve everyday styling challenges.
Company History and Growth
Foundation (1967):
Originally established in Liège, Belgium, manufacturing high-quality synthetic wigs and hairpieces.
Innovation Milestones:
1970s:
Launched the first non-aerosol and eco-friendly liquid line, "Formulation" (1976).
1980s:
Introduced the world’s first silent blow-dryer, the "Silence HP," and patented perm curlers.
Expansion:
The family moved to the USA in 1985, opening a division in California, while the European division continued to expand in Belgium.
Modern Era:
In 2020, Olivia Garden Europe refreshed its brand look and opened the "OG Salon" at its renewed headquarters in Herstal, Belgium.
Core Products and Technologies
Olivia Garden holds over 55 patents (some sources cite over 100) and distributes its products in more than 102 countries.
Hair Brushes:
Famous for the Fingerbrush (boar bristles for natural shine) and the NanoThermic range, which features ceramic and ionic technologies with anti-bacterial protection.
Shears:
The Cara Shears collection is crafted from VG-10 Japanese steel and comes with a limited lifetime warranty.
Other Tools:
The product line also includes combs, rollers, hair appliances, and professional salon apparel.
Business Operations and Impact
Global Presence:
Its tools are used by celebrity stylists worldwide and are a staple backstage at events like New York Fashion Week.
Sustainability:
Olivia Garden is a Certified B Corporation, committed to using recycled materials and reducing plastic in its packaging. It offers a recycling program where customers can return used tools for a 10% discount on future purchases.
Financial and Corporate Profile:
Revenue:
Reported around $6.5 million (some European filings show a total turnover of approximately €19.7 million).
Workforce:
Employs approximately 35.2 full-time equivalent (FTE) staff in its European operations.
Management:
Current leadership includes Co-owners Pierre Rennette (VP of Special Markets), Kai Ziekursch (General Manager), and André Harms (General Manager).