NIVEA is a leading German personal care brand specializing in skin and body care, owned by the Hamburg-based company Beiersdorf Global AG. Founded in 1911, the brand is world-renowned for its heritage, having developed the first stable oil-and-water-based moisturizing cream, the iconic NIVEA Creme. Today, NIVEA is one of the world's largest skincare brands, with over 500 products available in 173 countries. Core Brand and History Origins: The brand name is derived from the Latin word niveus, meaning "snow-white," inspired by the color of its original cream. Key Figures: The company was shaped by pharmacist Dr. Oscar Troplowitz, who purchased Paul C. Beiersdorf's laboratory in 1890 and partnered with chemist Dr. Isaac Lifschütz and dermatologist Prof. Paul Gerson Unna. Milestones: 1911: Launch of NIVEA Creme, the world's first modern moisturizing cream. 1963: Introduction of NIVEA Milk, the first "liquid cream" designed for easier application. 1986: Launch of NIVEA MEN, the first comprehensive skincare range aimed exclusively at men. 1998: Introduction of anti-aging products containing the skin's own ingredient, Coenzyme Q10. Product Portfolio NIVEA offers a diverse range of products tailored to different skin types, ages, and regional climates. Key categories include: Face and Body Care: Moisturizers, cleansers, serums, and body lotions like the In-Shower Body Lotion. Personal Care: Deodorants (including the "Invisible Black & White" range), shower gels, and hand moisturizers. Men's Grooming: Shaving soaps, foams, aftershave balms, and specialized facial care for men. Sun and Lip Care: Sunscreen products and lip balms. Specialized Lines: Baby care products ("Baby Fine") and products specifically for mature skin. Research and Development (R&D) Innovation is central to NIVEA’s strategy, supported by a global scientific network: Infrastructure: A global team of 1,290 scientists conducts approximately 1,700 studies annually on product efficacy and tolerability. Global Reach: In addition to its Hamburg headquarters, the company operates local Skin Research Centers in regions like Asia and Latin America to address specific local skin needs and climate conditions. Testing Standards: NIVEA has been committed to animal-experiment free cosmetics for decades and does not use animal testing in its manufacturing process. Marketing and Brand Strategy NIVEA positions itself as a "Caregiver" brand, focusing on reliability, trust, and family. Brand Identity: Its signature blue and white colors and unique fragrance are key brand assets that evoke feelings of safety and care. Target Audience: It targets a broad demographic, from teens seeking simple routines to families needing reliable hydration, intentionally avoiding a focus solely on "beauty enthusiasts". Sustainability: The company integrates sustainability into its operations, focusing on carbon footprint reduction, renewable energy, and the use of natural or organic ingredients in lines like "Natural Balance".