Multicentrum is a globally recognized multivitamin and multimineral brand, widely known as Centrum in most markets. It is currently owned and produced by Haleon, a major consumer healthcare company that manages a portfolio of established brands including Sensodyne and Advil. Company History and Ownership Origins: The brand's scientific foundation began in the 1950s at Lederle Laboratories under Dr. Leon Ellenbogen, who researched the human health benefits of vitamins. Launch: The first Centrum multivitamin was introduced to the market in 1978. Corporate Evolution: Over the decades, ownership of the brand has transitioned through several major pharmaceutical and healthcare firms, including Wyeth, Pfizer, and GSK, before becoming part of Haleon. Product Portfolio Overview Multicentrum products are formulated as food supplements to support the body's metabolic functions, energy production, and immune system. The brand uses specific combinations of 13 vitamins and 11 minerals to target different life stages and genders. Multicentrum Man & Man 50+: Specially tailored for male nutritional needs, with reinforced amounts of B vitamins (B1, B2, B6, B12) and iron to support higher energy metabolism in men. The 50+ formula adds focus on vision (Vitamin A), cognitive performance (Pantothenic Acid), and muscle function (Magnesium and Vitamin D). Multicentrum Woman & Woman 50+: Balanced multivitamin and multimineral supplements developed to support the unique nutritional requirements of women and women over 50. Multicentrum Junior: A multivitamin-multimineral supplement formulated specifically for the growth phase of children and teenagers (from 1 to 12 years depending on the specific variant). Multicentrum Adults: A general formulation for adolescents (aged 12 and up) and adults to support overall vitality, immune defenses, and skin health. Multicentrum Effervescent: A water-soluble tablet format, often orange-flavored, containing essential fat-soluble and water-soluble vitamins plus minerals for those who prefer not to swallow tablets. Usage and Availability Dosage: The standard recommended dosage for most Multicentrum products is one tablet per day, taken with water at any time. Formulation Details: Products are typically gluten-free and sugar-free. Presence: Multicentrum (as Centrum) is available in more than 70 markets worldwide and is frequently cited as the #1 doctor and pharmacist recommended multivitamin brand.