Montagne Jeunesse is a leading, family-owned British beauty business specializing in natural skincare, particularly face masks. Founded in 1985 by vegetarian entrepreneur Greg Butcher, the company is headquartered in Port Talbot, South Wales, and operates globally, supplying products to over 90 countries. Core Brand and Identity 7th Heaven: This is the company's flagship and most recognizable brand, currently the number one face mask brand in the UK. Philosophy: The brand focuses on "affordable skincare treats" that use natural ingredients sourced globally. Its corporate culture is often described as quirky and planet-conscious, emphasizing a love for people, animals, and plants. Ethical Standards: Montagne Jeunesse has been a vegetarian brand since its inception in the 1980s. It is strictly cruelty-free, certified by both PETA and Cruelty-Free International, and does not test its products on animals. Product Offerings The company is a world leader in high-quality face masks, but its portfolio includes a wide range of personal care items: Face Care: Clay masks, peel-off masks, sheet masks, mud masks, scrubs, and eye treatments. Hair Care: Conditioning hair masks and treatments. Body & Foot Care: Foot blends, cellulite muds, and leg moisturizers. Specialty Items: Men’s grooming products (e.g., Morning After Scrub) and lip balms. Business Operations Market Reach: It is an entrepreneurial Fast-Moving Consumer Goods (FMCG) business that exports to 93 countries. Leadership: Key decision-makers include founder Gregory Butcher, Finance and Operations Director Narin Ganesh, Emma Mellin, and Felix Gratopp. Presence: Products are sold in various retail outlets, including drugstores, supermarkets, and beauty supply stores, as well as through major online platforms like Amazon. Corporate Presence and Locations Main Office: Known as "The Green Barn," located at Baglan Moors Energy Park, Port Talbot, United Kingdom. International: The company also maintains an international presence through entities like Montagne Jeunesse International Limited.