MERITENE is a global nutritional supplement brand owned and produced by Nestlé Health Science, a division of the multinational food and beverage giant Nestlé. The brand specializes in scientifically formulated, high-quality nutritional solutions designed to help people "age well" by addressing the unique dietary needs of adults, particularly those over the age of 50. Core Mission and Target Audience The brand operates under the belief that good nutrition is key to fueling future potential and maintaining an active lifestyle during aging. Primary Audience: Primarily targets "healthy agers" over 50 years old to help manage normal age-related changes, such as muscle mass maintenance and fatigue reduction. Secondary Audience: Products are also suitable for sportspeople, students during high-stress periods, individuals with a lack of appetite, or those at risk of malnutrition. Pediatric Care: The Meritene Junior line is specifically designed for children and adolescents to compensate for nutritional deficits and support optimal growth. Product Portfolio and Formulations Meritene offers a variety of ready-to-drink beverages, flavored powder sachets, and soups. Nutritional Composition: Products are typically rich in high-quality proteins (to maintain muscle mass), Vitamin D, and Calcium (to support bone health). Vitality Boosters: Many formulations include Vitamins B2, B6, and B12 to assist with tiredness and fatigue. Specialized Lines: Meritene Mobilis: A triple-action formula targeting joints, muscles, and bones, containing hyaluronic acid and hydrolyzed collagen. Meritene Immuno: Focuses on cellular regeneration of the immune system using a unique amino acid mix called GlyNAC. Meritene Clinical Extra Protein: (Also known as Resource Ultra+) A concentrated protein solution for patients with difficulty consuming large volumes, such as those with cancer. Flavors: Common options include vanilla, chocolate, strawberry, coffee, and savory flavors like chicken or vegetable soup. Market Presence and Availability Geographic Reach: The brand has a strong presence in the UK, Ireland, and across continental Europe, including Spain, Italy, and France. Distribution Channels: Meritene products are sold through major retailers (e.g., Boots, Tesco), independent chemists, and online pharmacies. Consumer Reception: In independent consumer tests, 94% of users agreed that Meritene Strength & Vitality is a convenient way to get added nutrition, and 91% felt it fit well into their everyday lifestyle.