Maison Alhambra is a fragrance brand from the United Arab Emirates that operates as a premium sub-brand of Lattafa Perfumes, a major player in the Middle Eastern fragrance market. The brand was founded in 2021 with the strategic goal of offering high-quality, long-lasting, niche-inspired fragrances at accessible price points.
Company Profile
Parent Company:
Lattafa Perfumes Industries L.L.C., a well-known and respected fragrance house in the Middle East.
Origin:
Founded in Dubai, United Arab Emirates, in 2021. A related entity, Maison Alhambra Ltd, was incorporated in the UK in May 2022 to handle distribution in that market.
Core Strategy:
To provide an extensive collection of perfumes (over 200 fragrances since its founding) that are inspired by popular designer and niche scents (often referred to as "dupes" or "clones") at a fraction of the cost of the original luxury items.
Target Audience:
Caters to a global market of both fragrance newcomers and seasoned enthusiasts who seek sophistication and luxury without extravagance.
Product Philosophy and Offerings
Olfactory Profiles:
The collection is versatile, encompassing diverse fragrance families including floral, woody, oriental, spicy, and fruity compositions, designed for men, women, and as unisex options.
Ingredients and Quality:
The brand emphasizes the use of high-quality, meticulously sourced ingredients and expert blending to ensure long-lasting scents and captivating olfactory experiences.
Packaging:
Fragrances are presented in elegant, minimalist packaging designed to reflect a sense of sophistication and luxury, aligning with the premium positioning within the accessible luxury segment.
Product Formats:
Primarily offers Eau de Parfum (EDP) concentrations, typically in 80ml to 100ml sizes.
Maison Alhambra has quickly established a reputation for making luxurious, designer-inspired scents widely available, blending Arabian perfumery traditions with modern artistry.