MADFORM is a Spanish wellness and fitness services company specializing in the development of high-performance muscle recovery creams and gels for athletes and therapeutic use. Headquartered in Granollers, Catalonia, Spain, the company provides products designed to accelerate recovery, prevent injuries, and manage muscle and joint overload. Core Product Offerings MADFORM is best known for its recovery formulas that utilize hot-cold therapy principles to improve blood flow and oxygenation within muscles. Muscle Recovery Creams (Sport Formula & Double Strength): These creams are applied after physical activity to reduce muscle deterioration. Mechanism: They produce a simultaneous hot and cold effect. Heat causes vasodilation (widening of blood vessels) to increase oxygen and nutrient supply, while cold causes vasoconstriction (narrowing of vessels) to reduce surface blood flow. Double Strength: A more potent version of the standard formula, ideal for treating strains, sprains, and intensive recovery needs. Warming Gels (Cremy Gel): Designed for use before physical activity, these warming creams increase the temperature of the applied area to help prepare muscles and joints, potentially preventing pulls and strains. Cold Gels (MAD Freeze): A specialized cold gel that acts like an ice pack to provide immediate relief for painful joints or muscles through cryotherapy. Applications and Target Audience MADFORM products are developed for a wide range of users, from professional athletes to amateur fitness enthusiasts. Sports Use: Recommended for high-intensity activities such as gym workouts, pole dancing, and competitive sports to help rid muscles of lactic acid between races. Therapeutic Use: Frequently used and recommended by physiotherapists and chiromasseurs for treating chronic conditions like lumbago, arthritis, and rheumatism. Company Details Headquarters: Carrer Ramon Daga 11, Granollers, Spain. Certification: Products such as the Cremy Gel have been tested and hold an AEMPS code from the Spanish Agency for Medicines and Sanitary Products. Key Ingredients: Formulas often include vitamins A, C, and E, as well as natural components like menthol and camphor in cold-action products.