The L'OCCITANE Group is an international manufacturer and retailer of premium, sustainable beauty and wellness products, known for its core brand L'Occitane en Provence.
Company Overview
Headquarters:
Luxembourg, Luxembourg.
Founded:
1976 by Olivier Baussan in Provence, France.
Mission:
"With empowerment we positively impact people and regenerate nature".
Status:
A certified B Corporation, currently a private company after its controlling shareholder took it off the Hong Kong Stock Exchange in 2024.
Global Reach:
Operates in over 90 countries with approximately 3,000 retail outlets, including company-owned stores and third-party points of sale. Major markets include the United States, Japan, and China.
Key Brands:
The group manages a portfolio of several beauty brands, including:
- L'Occitane en Provence (flagship brand)
- Elemis
- Sol de Janeiro
- Grown Alchemist
- Melvita
- Erborian
- LimeLife by Alcone
- Dr. Vranjes Firenze
Products and Sourcing
L'Occitane en Provence markets a wide range of body, face, hair, and home products, with an emphasis on ingredients and traditions from the Provence region of southern France. All products for the core brand are developed and produced at its facility in Manosque, France.
The company is committed to traceable, sustainable, and ethical sourcing, working directly with over 140 French farmers and 10,000 pickers. Notable sourcing programs include:
Lavender and Almonds:
Sourced from Provence, with programs to encourage traditional cultivation.
Immortelle:
Established fields of this flowering plant in Corsica, working with local producers.
Shea Butter:
Sourced directly from women's cooperatives in Burkina Faso since the 1980s, adhering to fair trade principles and ECOCERT certification.
Social and Environmental Commitments
As a certified B Corp, L'Occitane integrates social and environmental responsibility into its business.
Sustainability:
Focuses on reducing waste, using sustainably sourced ingredients, protecting biodiversity, and developing regenerative agriculture methods.
The L'Occitane Foundation:
Established in 2006, the foundation supports two main causes:
- Fighting avoidable blindness globally, with many product packages featuring Braille.
- Supporting the economic empowerment of women, particularly those in Burkina Faso who produce the shea butter.