The Liposan lip care brand is owned by Beiersdorf AG, a major German consumer goods company, and is known as Labello in many other countries. Beiersdorf is a global leader in skin care, also known for its flagship brand NIVEA. Beiersdorf AG Company Profile Headquarters: The company is headquartered in Hamburg, Germany, where it was founded in 1882 by pharmacist Paul Beiersdorf. Core Business: Beiersdorf specializes in the personal care market, focusing on mass market, dermocosmetics, and premium segments. Its business is divided into two main segments: Consumer (over 80% of sales) and Tesa (adhesives). Global Reach: The company has over 150 international affiliates and sells its products worldwide. It is considered the market leader in lip care in Germany and many other countries, producing approximately 160 million lip balm sticks annually. Innovation Focus: Beiersdorf places a strong emphasis on research and development, which it credits for its innovative products and strong brands, often working with leading dermatologists in its history. Liposan Brand Details Pioneer in Lip Care: The Liposan/Labello brand was developed in 1909 and is considered a pioneer in modern lip care. It revolutionized the market by introducing a lip balm in a practical, innovative sliding case (later a twist-up tube), moving away from salves that required fingertip application. Product Philosophy: The brand focuses on providing moisturizing and protective lip care products for medical, cosmetic, and everyday use. Many of its products are formulated with naturally derived ingredients and are free of mineral oils. Product Range: The Liposan range includes a wide variety of lip balms to cater to different needs: Original Care: Provides 24-hour hydration with shea butter and natural oils. Fruity Shine/Flavor: Tinted and flavored options like Cherry, Strawberry, and Blackberry. Specialized Care: Products like Hydro Care (with water and aloe vera for intense hydration), Sun Protect (with high SPF), and Med for sensitive skin. Hybrid Products: The Caring Beauty 3-in-1 lip balms that combine intense color with SPF 30 protection and can also be used as a cheek blush.