Laura Biagiotti Roma Eau de Toilette Spray 50ml

The Laura Biagiotti company is an iconic, family-run Italian fashion house globally renowned for its elegant, comfortable designs, especially the innovative use of cashmere. The brand, operating under the Biagiotti Group, offers a wide range of products and is committed to integrating fashion with art, culture, and sustainability. Company Overview Founded: 1965 in Rome by Delia Soldaini Biagiotti, with Laura Biagiotti launching her first collection in 1972. Headquarters: The company is based in the historic 11th-century Castello Marco Simone in the Roman countryside, which also houses a major golf course. The castle's four towers form the brand's logo. Leadership: Currently led by Lavinia Biagiotti Cigna, Laura's daughter, who serves as the President and CEO, representing the third generation of the family business. Philosophy: The brand combines ethics and aesthetics, focusing on finding the "extraordinary" in everyday life through comfortable yet sophisticated designs that emphasize natural materials. Product Lines The House of Biagiotti is one of Italy's largest fashion houses, with diverse product offerings: Apparel: The core business includes women's and men's wear, with a signature focus on soft, luxurious cashmere, earning Laura Biagiotti the nickname "The Queen of Cashmere" from The New York Times. The brand is known for its "baby doll" dresses and flowing silhouettes. Fragrances: A highly successful segment of the business, featuring popular perfumes such as "Roma" (a bestseller since 1988), "Venezia", and "Fiori Bianchi". The fragrances are produced and distributed via a licensing agreement with the Angelini Group. Accessories: The brand offers a range of accessories, including handbags, footwear (blending style and comfort), sunglasses, scarves, belts, and jewelry. Home & Children: The brand has expanded to include home and children's collections. Key Achievements and Patronage Pioneering Shows: Laura Biagiotti was the first Italian designer to present a fashion collection in Beijing, China (1988), and later at the Kremlin in Moscow (1995). Cultural Support: The company is a significant patron of the arts and Italian cultural heritage, funding the restoration of major Roman monuments like the Capitolium staircase and the fountains in Piazza Farnese. The family's private collection of Futurist art by Giacomo Balla is often exhibited. Sports Involvement: The Biagiotti Group has a strong connection to sports, notably developing the Marco Simone Golf Club, which hosted the Ryder Cup in 2023.