Lattafa 24 Carat Puregold Eau de Parfum Spray 100ml

Lattafa Perfumes Industries L.L.C is a prominent, family-run fragrance manufacturer based in the United Arab Emirates (UAE), specializing in authentic Arabic fragrances that blend tradition with modern perfumery. Founded in the 1980s, it has grown into a global brand available in over 120 countries. Company Overview Origin and History: Lattafa was co-founded by Sheikh Shahid Ahmad and Shoaib Iqbal with a vision to create high-quality, luxurious perfumes for the Middle Eastern market. It officially launched its business expansion initiative in 1992, transforming from a local startup into a significant regional and global player. The company remains a 3rd-generation, family-run business today. Headquarters: The company is headquartered in Sharjah, United Arab Emirates, with manufacturing facilities in places like Emirates Industrial City. Mission & Values: Lattafa emphasizes its rich Emirati heritage, integrity, honesty, and a passion for excellence in making sophisticated scents accessible to a global audience. It aims to define lifestyle through its products and focuses on continuous innovation through R&D and in-house manufacturing. Scale: Lattafa has a dedicated team of over 3,000 employees and boasts a diverse portfolio of over 2,000 products. Product Portfolio Lattafa offers a diverse range of over 2,000 products, from mass-market favorites to luxury collections. The portfolio includes: - Eau de Parfums (both French and Oriental styles) - Traditional items such as bakhoors (incense) and mabsoos - Arabic-style deodorants and air fresheners The company also manages several distinct sub-brands, each with its own identity, including Rave, Vurv, Lattafa Pride, and Asdaaf. Popular individual fragrances include Asad, Yara, and Fakhar. Innovation and Reach Lattafa is committed to blending traditional Arabic ingredients like oud, rose, and amber with modern styles to appeal to a wide range of tastes across over 120 countries. They use technology, such as 3D hologram stickers, to ensure the authenticity of their products in a competitive market.