Lactacyd is a global brand specializing in feminine and personal hygiene products, well known as a feminine hygiene specialist with over 70 years of expertise. The brand was established in France in 1950 by scientists focused on preventing skin irritation. Brand Overview Focus: Lactacyd primarily offers products for women's intimate care, though some gentle baby wash lines have been introduced in certain markets. Key Ingredient: Its product formulations feature natural active ingredients like lactic acid and lactoserum (whey filtrate), which are naturally produced by the female body to maintain the intimate area's natural, protective pH balance. Product Philosophy: The products are mild, soap-free, dermatologically and clinically tested, and designed for daily external use to provide freshness, comfort, and protection from irritation, infections, and odor. Ownership: The brand has been owned and marketed by different large healthcare corporations over the years, including Sanofi. The rights for the brand were acquired by EMS S.A. from Sanofi in 2023. Global Reach: Lactacyd products are sold globally through pharmacies, supermarkets, and hypermarkets, trusted by millions of women worldwide. Product Range Lactacyd offers a diverse range of products tailored to specific needs and life stages: Daily Feminine Washes: All-Day Care and Gentle Care options for everyday freshness and comfort. Specialized Washes: Products like "Odor Fresh" (for long-lasting odor protection), "Pro Sensitive" (for sensitive skin), "Red Days" (for use during menstruation), and "Pharma with Antibacterial Action" for use during or after infections or sports. Other Products: The product lines also include moisturizing creams, whitening creams, and wipes. Baby Care: In some regions, the brand extends its expertise in gentle skincare to baby washes and shampoos.