KATIVA is a global hair care brand specializing in professional-quality, natural ingredient-based products for home use. The company's mission is to provide effective, health-conscious hair solutions that celebrate the uniqueness of every woman. Company Profile Specialization: Hair care and transformation treatments. Mission: To provide high-quality products that are safe for the environment and not tested on animals. Global Presence: KATIVA products are used in over 45 countries across five continents. The brand is distributed by various partners, such as McPherson's in Australia and Perfosan AG in Europe. The brand is owned by the Starbrands Group. Values & Certifications: Cruelty-Free: The company holds the Leaping Bunny certification from Cruelty Free International. Vegan: Formulas are certified by The Vegan Society. Sustainable: The company uses sustainable packaging with a reduced carbon footprint. Product Philosophy and Offerings KATIVA combines natural ingredients with scientific innovation to create advanced formulas that protect, moisturize, and nourish hair. A core principle of their product line is the exclusion of harsh chemicals, focusing on hair health. Key Ingredients: Products often utilize ingredients like keratin, argan oil, macadamia, coconut oil, collagen, and hyaluronic acid. Chemical-Free Formulas: All products are free of salt, sulfates, parabens, gluten, and formaldehyde, making them gentle on hair fibers and safe for color-treated or chemically processed hair. Main Product Lines: Transformation/Straightening: KATIVA is a leader in at-home Brazilian straightening and anti-frizz treatments that use a formaldehyde-free, glyoxylic and vegetable keratin formula to deliver long-lasting, salon-quality results (up to 12 weeks). Repair & Treatment: Deep conditioning and repair masks (e.g., Keratin, Argan Oil, Collagen) designed to restore strength, elasticity, and shine to damaged hair. Maintenance & Daily Care: A range of shampoos and conditioners for daily use, specifically formulated to prolong straightening effects and address various hair needs, including curl definition, hydration, and color protection.