Juliette Has a Gun is a niche, independent French perfume house founded in 2006 by Romano Ricci, the great-grandson of the fashion legend Nina Ricci. The brand is known for its rebellious, modern approach to traditional perfumery, targeting independent and confident women who view perfume as a "weapon of seduction". Brand Philosophy and Identity The brand's identity is inspired by Shakespeare's heroine Juliette, reimagined for the 21st century as a powerful, free, and elegant woman. The "gun" in the name is a metaphor for the perfume itself, symbolizing female empowerment, confidence, and originality. Romano Ricci aimed to challenge the conventional fragrance industry, offering bold and expressive scents for those who do not follow traditional rules. The philosophy emphasizes individuality, encouraging women to express their unique personalities and embrace their authentic selves. Product Offerings Juliette Has a Gun offers a collection of distinctive fragrances, created with premium and sometimes unconventional ingredients. Iconic Fragrance: Not a Perfume: The brand is most famous for this best-selling scent, which consists of a single ingredient: ambroxan (also known as cetalox). This unique approach means the fragrance develops differently on each person's skin, creating a personal and subtle aroma of musk and wood. Diverse Collection: In addition to Not a Perfume, the brand features a wide range of other scents like Lady Vengeance, Vanilla Vibes, and Ego Stratis, each with its own character and story. Expanded Range: Beyond personal fragrances, the company has diversified its offerings to include related body and home products such as body lotions, shower gels, room sprays, and candles. Operations and Reach Headquarters: The company is headquartered in Paris, France. Distribution: Juliette Has a Gun products are distributed in over 50 countries through a network of more than 2,500 carefully selected retailers and beauty chains worldwide, including major partners like Sephora, Selfridges, and John Lewis. Business Model: It operates as a direct-to-consumer (DTC) and wholesale brand, using e-commerce platforms like Shopify and leveraging strategic investments to accelerate international growth, especially in the US and China markets. Ownership/Investment: While founded by Romano Ricci, the company has received investment from global investment firms such as Cathay Capital and Weinberg Capital Partners to support its expansion.