Juicy Couture is a Los Angeles-based casual luxury lifestyle brand, globally recognized for blending glamour and an irreverent attitude in its designs. Founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, it achieved iconic status in the early 2000s, largely due to its signature velour tracksuits that were popularized by celebrities like Madonna, Paris Hilton, and Jennifer Lopez. Company Overview Headquarters: Los Angeles, California. Ownership: Acquired by Authentic Brands Group (ABG) in 2013, after previously being owned by Liz Claiborne Inc. (later Fifth & Pacific Companies). Core Philosophy: The brand aims to discover the "couture in the everyday," offering high-quality, fashionable items that bring a sense of luxury and bold style to daily life. Product Assortment While the velour tracksuit remains a core heritage item, Juicy Couture has diversified into a broad lifestyle brand, with products spanning multiple categories: Apparel: Women's, girls', and baby clothing, including sportswear, intimates, swimwear, and dresses. Accessories: Handbags, shoes, sunglasses, and jewelry. Fragrance & Beauty: A highly successful fragrance line (including the popular "Viva La Juicy"), as well as new lines of cosmetics, bath, and beauty products through partnerships. Home & Pets: Pet wear, bedding, and various lifestyle products. REJUICED Initiative: The company operates a resale program in the US where customers can sell pre-loved items for store credit, promoting sustainability and circular fashion. Global Presence and Brand Identity Juicy Couture operates across approximately 279 stores in 30 countries in Europe, Asia, Latin America, and other regions, including full-line stores and outlets. The brand's aesthetic is characterized by: Casual Glamour: A blend of comfort and luxury, often featuring bold designs and sparkling details (like rhinestones). Irreverent Attitude: A fun, playful approach to fashion that resonates with a global audience, from Millennials to Gen Z. Pop Culture Influence: The brand leverages nostalgia and collaborations (e.g., with Angel Reese and various beauty partners) to maintain cultural relevance and connect with new generations.