JOOP! (pronounced "yope") is a German luxury fashion and lifestyle brand with a strong international presence, known for its contemporary design, high-quality materials, and distinctive hedonistic style. It originated as a celebrated German label and has since grown into a comprehensive lifestyle provider. Company Overview Founder: Wolfgang Joop, a renowned German fashion designer, artist, and writer, who launched his first namesake collection in New York in 1978 and officially founded the brand in Hamburg in 1986. Ownership: Since 2008, JOOP! GmbH has been a brand of the Swiss-based Holy Fashion Group, which manages its fashion, bags, and shoe collections. The fragrance and cosmetics business is run by the US-based company Coty, Inc. under a licensing agreement. Iconic Symbol: The brand's unmistakable logo is the cornflower, which has been its iconic symbol since the early 1980s and is reinterpreted across its various product lines. Aesthetic & Philosophy: JOOP! embodies an "effortless sexiness" and is described as a "hedonistic brand that celebrates life with style and passion". Its style combines glamour with casualness, and confidence with authenticity. Product Portfolio JOOP! offers a 360-degree lifestyle approach, with an extensive product range that goes beyond just clothing. The portfolio includes: Fashion: Premium menswear and womenswear under the main JOOP! collection, along with the JOOP! JEANS line, which focuses on urban, contemporary denim looks. Accessories: Bags, shoes, jewelry, watches, and eyewear. Body & Beachwear: Underwear and beach attire. Living Collection: A comprehensive range of home textiles, furniture, and home decor items. Fragrances: A highly successful and well-known line of perfumes and cosmetics, including the iconic JOOP! Homme fragrance launched in 1989. Presence The brand maintains a strong market presence, particularly in Germany, Austria, and Switzerland, where brand awareness is notably high. Its products are available in retail stores, outlet stores, online shops, and through various distribution partners in over 45 countries. JOOP! is a member of the Better Cotton Initiative and the Leather Working Group, reflecting a commitment to sustainability and responsible production processes.