Frizz Ease Dream Curls Deep Conditioner 250ml, Intensively Nourishing Hair Mask for for Naturally Wavy and Curly Hair

The John Frieda company is a renowned hair care brand, originating from a London salon over three decades ago, that offers premium, salon-caliber products expertly tailored for specific hair concerns. The product business was acquired by the Japanese Kao Corporation in 2002 and now operates as part of their global beauty care portfolio. Company Overview Parent Company: Kao Corporation, a major global beauty and personal care manufacturer. Origin: Founded by British celebrity hairstylist John Frieda, the brand began with a flagship salon in London in 1975. Mission: To provide innovative, professional-grade hair care solutions that deliver transformational results for specific hair needs, empowering individuals to achieve their hair goals at home. Products: The company manufactures a wide range of premium shampoos, conditioners, treatments, styling products, and hair color. Key Product Lines: The brand is particularly famous for its targeted solutions, such as the Frizz-Ease line, designed to manage frizzy hair, and product lines formulated specifically for blonde or brunette hair color care. Brand Philosophy and Focus The John Frieda brand is built on the expertise of a rich salon heritage combined with cutting-edge scientific research. This unique blend informs their approach to creating products that address common, yet specific, hair challenges. Key aspects of their philosophy include: Targeted Solutions: Acknowledging that one size does not fit all in hair care, they focus on tailored solutions for different hair types and concerns. Innovation: The brand consistently innovates, using advanced ingredient technologies like silicones (which they defend as a "modern-day miracle" for frizz control) to create effective products. Sustainability: Under the Kao Corporation, the brand has sustainability commitments, focusing on reducing environmental impact, water conservation, using responsibly sourced ingredients, and aiming for all products to be safe for land and water by 2025. The company works with a collective of top stylists and content creators, known as the "House of Frieda," to educate consumers on how to use their innovative products to achieve salon-quality results at home.