Iceberg Twice for Her Eau de Toilette Spray 100ml

Iceberg is an Italian luxury fashion design house known for pioneering the concept of "sportswear chic". Company Profile Name: Iceberg (part of the Gilmar Group) Founded: 1974 by Silvano Gerani and Giuliana Marchini Headquarters: San Giovanni in Marignano, Emilia-Romagna, Italy Core Business: Design, production, and sale of luxury apparel (men's and women's prêt-à-porter, accessories, fragrances, and childrenswear). Aesthetic: Fuses Italian craftsmanship with American pop art influences, utilizing bold colors, graphic prints, and cartoon character motifs. Brand Philosophy and Products Iceberg is recognized for breaking traditional fashion rules by elevating knitwear from a basic item to a fashionable statement, essentially creating the luxury sportswear market. Key aspects of their brand and offerings include: Pioneering Sportswear: The brand was one of the first to introduce sportswear elements into high fashion, blending comfort with urban chic and elegance. Iconic Design Elements: Known for vibrant designs, the brand has famously used pop culture references and cartoon characters (like Mickey Mouse, Snoopy, and Peanuts) in its advertising and collections, making its clothing easily recognizable. Product Lines: The company has expanded beyond knitwear to a full range of products, including t-shirts, jeans, jackets, footwear, bags, and an extensive perfume line. Cultural Impact: Iceberg gained significant traction in the 1980s and 90s, becoming a staple in European football fan culture and the American hip-hop scene, worn by celebrities like Lil' Kim and Jay-Z.