Hask Curl Care Curl Defining Cream 198ml

HASK (which stands for Hair and Skin Kindness) is a global hair care company known for providing salon-quality products at an accessible price point. The brand's core mission is to create high-performance, clean beauty formulas that meet the needs of all hair types. Key Company Descriptors Product Focus: HASK offers a wide range of "problem, solution" hair care formulas, including shampoos, conditioners, deep conditioners, hair oils, and stylers, many of which feature exotic oils and natural ingredients such as argan oil, coconut, keratin, and biotin. Clean Beauty Commitment: The company adheres to a strict "clean beauty" standard, meaning all products are formulated without a long list of potentially harmful ingredients, including sulfates, parabens, phthalates, gluten, and drying alcohols. Ethos & Certifications: HASK is certified cruelty-free by the Leaping Bunny program, and many of its collections are vegan. Kindness and sustainability are central to its brand mantra, with efforts focused on eco-friendly packaging solutions like using 100% PCR plastic bottles. Industry Presence: Often referred to as "Hollywood's favorite hair care," HASK products are frequently used by hairstylists on the sets of films and TV shows. Parent Company: HASK was acquired by Inspired Beauty Brands in 2010 and operates under this umbrella.