Gloria Vanderbilt Discovery Set

The Gloria Vanderbilt company is an apparel brand primarily known for designing, manufacturing, and distributing women's denim and casual wear. It is a private company and a subsidiary of the Premier Brands Group Holdings (formerly One Jeanswear Group). Company Profile Primary Industry: Clothing and Apparel. Key Products: Known for creating the first designer jeans for women, the brand specializes in women's stretch and twill jeans, but also offers a wide range of tops, dresses, and other clothing items. Target Audience: The brand focuses on providing a great fit, style, and quality for female customers of various sizes, including petite and extended sizing. Signature Elements: The products famously feature a signature embroidered on the back pocket and a small swan logo on the coin pocket. Retail Presence: Current products are sold through various major retailers, including Amazon, Kohl's, Macy's, and JCPenney. Headquarters: The company is headquartered in Edison, New Jersey, with offices in New York, NY. Brand History The brand was established in 1976 as a partnership between artist and socialite Gloria Vanderbilt and the Murjani Corporation. The collaboration resulted in the creation of the first line of "designer jeans" specifically tailored to a woman's contours, a revolutionary concept at the time. The jeans were an instant success, becoming the best-selling denim line in America and a $100 million-a-year business at its peak in the early 1980s. The brand expanded into other product categories like fragrances, shoes, and home goods, leveraging Gloria Vanderbilt's glamorous image. The rights to the brand name have been acquired and managed by different apparel groups over the years, most recently by Premier Brands Group Holdings. The company continues the legacy of the original brand, focusing on inclusive sizing and classic denim styles like the "Amanda Jean," touted as "America's original slimming jean".