Color Sensation #7.0 Rubio

Garnier is a major French mass-market cosmetics brand specializing in hair care, skin care, and hair color products. It is owned by the global beauty giant L'Oréal Group and operates as a key brand within their Consumer Products Division. Company Overview Founded: In 1904 in France by Alfred Amour Garnier, who patented the first hair lotion made from natural plant ingredients. Parent Company: Acquired by L'Oréal in 1965, which helped facilitate its global expansion and diversification into skincare. Mission: Garnier's mission is to make "Green Beauty" accessible to everyone by offering innovative, effective, and affordable products formulated with naturally derived ingredients and a commitment to sustainability. Global Presence: The brand is present in over 120 countries worldwide, adapting its offerings to meet diverse consumer needs. Key Focus Areas and Commitments Nature-Based Formulations: The brand is renowned for harnessing the benefits of nature—using fruits, seeds, buds, and flowers—and combining them with "green science" and modern expertise. Cruelty-Free: Garnier is the largest beauty brand globally to be officially approved as cruelty-free under the Leaping Bunny programme by Cruelty Free International. Sustainability: A core part of their operations, Garnier is committed to sustainable sourcing, using eco-designed formulas, minimizing the environmental footprint of its packaging, and ensuring biodegradability of its formulas. Product Categories: Garnier offers a wide range of products across several categories, including shampoos, conditioners, styling products, permanent and semi-permanent hair colors (like Nutrisse and Olia), facial cleansers, moisturizers, serums, and their popular micellar water. Garnier's business model emphasizes providing high-quality, nature-inspired solutions at a mass-market price point, appealing to a broad demographic, including environmentally conscious consumers.