FILA is a globally recognized sportswear and lifestyle brand that designs and markets athletic and casual footwear, apparel, and accessories. Originally founded in Italy in 1911, the company is now owned and operated by the South Korean company FILA Korea Ltd., which acquired the brand in 2007. Company Overview Founded: 1911 in Biella, Italy, by the Fila brothers, Ettore and Giansevero Fila. Headquarters: Seoul, South Korea (since 2007). Ownership: A subsidiary of the publicly traded Fila Holdings Corp. (previously Fila Korea Ltd.). Industry: Sporting Goods Manufacturing, Apparel & Accessories Retail. Products: Athletic shoes, clothing (performance wear, activewear, casual wear), and accessories (bags, hats, socks) for men, women, and children. Global Presence: Products are available in over 50 countries worldwide through various sales outlets, including mono-branded stores, department stores, and online shops. Brand Evolution and Focus FILA began as a textile company, initially producing knitwear and underwear for people in the Italian Alps. A major shift occurred in the 1970s when the company ventured into sportswear with the launch of its "White Line" tennis apparel collection, which famously introduced color to the predominantly all-white tennis courts and was endorsed by tennis legend Björn Borg. Today, FILA is known for its: Fusion of Performance and Style: The brand combines high-quality materials and technical processes with a distinctive European aesthetic, blurring the lines between athletic gear and everyday fashion. Iconic Status: Popularized by endorsements from athletes like Björn Borg and basketball player Grant Hill, and embraced by hip-hop and streetwear culture, the brand maintains strong cultural relevance. Product Innovation: FILA pioneered trends like the "chunky sneaker" with its popular Disruptor model and continues to develop products that inspire an active lifestyle. Strategic Collaborations: The company engages in high-profile collaborations with renowned designers (like Fendi) and fashion houses to offer a differentiated sports fashion experience and remain a trendsetter. FILA positions itself as a timeless and modern brand, dedicated to providing quality and style in all its products, from flexible sportswear to stylish streetwear.