Essie is a globally recognized American nail polish brand and a leader in nail luxury, renowned for its salon-quality formulas and extensive range of whimsical colors. Founded in 1981 by Essie Weingarten, the company has grown into a major brand now owned by the beauty conglomerate L'Oréal. Company Overview Founder: Essie Weingarten started the company in New York City with a goal "to help women feel special and to give them the perfect manicure". She launched her first 12 shades in Las Vegas, targeting salon professionals. Acquisition: In 2010, Essie Cosmetics was acquired by L'Oréal USA and operates as a brand within the L'Oréal Consumer Products Division. Global Reach: The brand is a go-to for salon professionals, celebrities, and fashion icons worldwide and is stocked in over 100 countries. Mission: Essie aims to connect the world through color and its infinite storytelling possibilities, inspiring a love for the manicure experience. Products and Offerings Essie provides a full portfolio of nail products known for their high quality and safety standards, which are now formulated to be 100% vegan with no animal-derived ingredients. Key product lines include: Essie Original: An extensive palette with thousands of shades that have become color authorities on fashion runways. Gel Couture: A two-step, long-wear gel-like system. Treat Love & Color: An advanced color and strength system for nail care. Expressie: A quick-dry nail polish for on-the-go application. Nail Care: A range of treatments, base coats, top coats, and cuticle care products to address various nail concerns.