The "Elizabeth Taylor" brand is managed by House of Taylor, the official entity that preserves and sustains her legacy through content, products, and partnerships. The company is run by the three trustees of the Elizabeth Taylor estate. Business Operations Fragrances: The most prominent aspect of the Elizabeth Taylor business is her fragrance empire, which includes the iconic White Diamonds perfume, a consistent international bestseller. These fragrances are produced and distributed in partnership with the cosmetics company Revlon, which wholly owns Elizabeth Arden, the original partner. A portion of the profits from these fragrances supports The Elizabeth Taylor AIDS Foundation. Apparel and Jewelry: Elizabeth Taylor initially coined the name "House of Taylor" for her fragrance and jewelry lines in the 1990s. The House of Taylor name has been re-introduced for an official apparel line, which features clothing items that reflect her iconic style, with a portion of the proceeds also going to The Elizabeth Taylor AIDS Foundation. The Elizabeth Taylor Archive: House of Taylor also oversees a private repository of materials including photographs, personal effects, wardrobe, and memorabilia, which serves as a comprehensive resource for information on Elizabeth Taylor's life and legacy. Philanthropy The business operations are intertwined with The Elizabeth Taylor AIDS Foundation (ETAF), which Elizabeth Taylor established in 1991. The foundation focuses on social justice and human rights for people living with HIV/AIDS, with funds from the commercial ventures contributing to its mission.