Elizabeth Arden PREVAGE Anti Aging Eye Serum 2.0 20ml

Elizabeth Arden, Inc. is a global beauty products company that manufactures, distributes, and markets a wide portfolio of fragrances, cosmetics, and skincare products for men and women. Founded in 1910 by the pioneering entrepreneur Elizabeth Arden, the company is now a wholly-owned subsidiary of Revlon, Inc.. Company Overview Core Business: The company focuses on developing and selling prestige and mass-market beauty items. Product Lines: Key products include the Ceramide, PREVAGE®, Eight Hour® Cream, and Visible Difference skincare lines, as well as a variety of color cosmetics and signature fragrances like "Red Door" and "Green Tea". They also hold licensing agreements for celebrity and designer fragrances. Distribution: Products are sold globally through a multichannel approach, including department stores (like Macy's and Ulta Beauty), perfumeries, pharmacies, specialty retailers, duty-free airport shops, and e-commerce platforms. Headquarters: The company is headquartered in Pembroke Pines, Florida, US. History and Legacy Elizabeth Arden was a trailblazer in the American beauty industry, responsible for many innovations: "Red Door" Salons: She opened her first salon on Fifth Avenue in New York City in 1910, which became famous for its distinctive red door entrance and set the standard for high-end beauty experiences. Scientific Skincare: She pioneered a scientific approach to skincare, adapting medical burn creams into beauty treatments and integrating science with nature. Product Innovations: She was the first to introduce eye makeup to American women, develop travel-size beauty products, and establish the concept of the "makeover". Empowerment: Arden famously marched with the suffragettes, handing out red lipstick as a symbol of women's empowerment, a core value that remains central to the brand's mission today. Today, the company operates in over 100 countries and continues to build on its founder's vision of innovation, quality, and empowering women through beauty.