Aussie is an American hair care brand that specializes in shampoos, conditioners, hair masks, and styling products designed to address various hair concerns like dryness, frizz, and damage. Company Overview Parent Company: The brand is owned by the American multinational consumer goods conglomerate Procter & Gamble (P&G). Founding: Aussie was founded in 1979 by American businessman and salon specialist Tom Redmond. Origin of Inspiration: Redmond was inspired to create the product line, including the signature "Australian 3 Minute Miracle" deep conditioner, after a trip to Australia where he learned about beneficial native ingredients like Blue Gum Leaves, Australian Custard Apple, Quandong, and Jojoba Seed Oil. Actual Production: Despite its name, logo (a kangaroo), and "Add some Roo to Your Do!" slogan, the brand is not Australian-owned, made, or researched in Australia; products are manufactured in Europe and the United States. Target Markets: The brand primarily focuses on the United Kingdom and American markets and is generally not available for sale in Australia. Ethics: Aussie is a PETA-certified cruelty-free brand, committed to not testing its products or ingredients on animals worldwide. The company philosophy centers on providing effective, straightforward, and "simply different" hair care solutions that allow consumers to enjoy life while their hair looks stunning.