Aramis Eau de Toilette 240ml

Aramis is a prestige men's fragrance and grooming brand owned by The Estée Lauder Companies Inc., a global leader in high-quality skin care, makeup, and fragrance products. The brand is known for embodying classic masculinity and was a pioneer in the men's luxury fragrance market. Brand Overview Ownership: The Estée Lauder Companies Inc. owns the Aramis brand. Foundation: The brand was created by Mrs. Estée Lauder in 1963 and introduced in 1964 as the first prestige men's fragrance to be sold in department stores globally. Market Position: It remains an industry leader in the men's fragrance and grooming category, known for its timeless and sophisticated appeal. Product Focus: The brand primarily offers men's colognes, eau de toilettes, and grooming products, characterized by woody, spicy, and oriental scent profiles, with the signature fragrance featuring notes of leather, oakmoss, and patchouli. Global Reach: Aramis products are sold in approximately 120 countries and territories worldwide. Product Lines In addition to its classic signature scent, Aramis has expanded its offerings over the years: Aramis Classic: The original and most iconic fragrance, known for its rich, masculine blend of notes. Gentleman Collection: A line of fragrances that includes options like Aramis Modern Leather and Aramis Tobacco Reserve. Lab Series for Men: A successful line of skin and hair care products, previously associated with the Aramis division, focusing on advanced men's grooming solutions.