Apivita Brightening Exfoliating Mask

APIVITA is a pioneering Greek company that produces natural, effective, and holistic beauty products for the face, body, and hair. Founded in Athens in 1979 by pharmacists Niki and Nikos Koutsianas, the company's name means "life of the bee" in Latin, reflecting its core philosophy inspired by bee products and Greek nature. Core Philosophy and Products APIVITA's products are formulated using value-added bee products and medicinal plants, with 85% to 100% natural ingredients, and are free from harsh chemicals. The company applies pharmaceutical knowledge to cosmetics with a "from Health to Beauty" philosophy, ensuring products offer specific therapeutic properties. APIVITA holds several patents for its research into Greek flora and bee products. Sustainability and Social Responsibility APIVITA is dedicated to environmental and social responsibility. They are the first Greek company to achieve B Corp certification. The company actively works to protect bees and biodiversity through sustainable beekeeping and programs like the "Billion Bees Program". Their headquarters is a bioclimatic building using 100% green energy and sustainable practices. APIVITA also donates at least 1% of sales from specific products and e-shop purchases to environmental non-profits as a member of 1% for the Planet. Ownership APIVITA is a private company and part of the Spanish Puig Group, which gained a majority interest in 2017. The founders, Niki and Nikos Koutsianas, kept a share and remained involved.