Antonio Banderas East a Banderas the Icon 100 Eau de Toilette Deodorant 100

The Antonio Banderas perfume line is a result of a long-standing strategic collaboration and license agreement with the Spanish fashion and beauty multinational company, Puig Brands, S.A.. While the brand is named after the actor and designed to reflect his charisma and style, the fragrances are developed, manufactured, and distributed by Puig. Company Description: Puig Brands, S.A. Company Role: Puig is the global company responsible for the creation, development, manufacturing, and worldwide distribution of Antonio Banderas fragrances. Brand Approach: Antonio Banderas is not merely a celebrity endorsement; the actor is actively involved in the development and promotion of his fragrance lines, which aim to offer quality and creativity at accessible prices in the mass fragrance market. History with Banderas: The partnership began in 1997 with the launch of the first fragrance, Diavolo, and has continued for over 25 years with numerous successful releases. Parent Company Profile: Puig Brands, S.A. is a prominent Spanish company, founded in 1914 in Barcelona, specializing in fashion, perfumes, and cosmetics. Their extensive portfolio includes other major luxury brands such as Rabanne, Carolina Herrera, Jean Paul Gaultier, and Charlotte Tilbury. Brand DNA: Antonio Banderas Perfumes Inspiration: The fragrances are inspired by Antonio Banderas' personality, embodying a Spanish spirit described as seductive, vibrant, charismatic, and confident. Target Audience: Men's fragrances are marketed toward dynamic, sensual men, while women's perfumes target sophisticated, captivating modern women. Collections: Key collections often revolve around themes of seduction and secrecy, such as the Seduction and Secret ranges, and are known for blending floral, fruity, and oriental notes. Global Reach: The brand has become a significant name in the global fragrance industry, with a presence in over 60 countries, known for its creative and high-quality yet affordable products.