YOTUEL is an international premium oral care brand specialized in non-abrasive teeth whitening and dental health innovation. Established in 1994, the brand is developed by the Spanish company Biocosmetics Laboratories and was acquired for distribution by Cantabria Labs in 2022 to expand its presence in the oral health sector.
Core Business and Mission
The brand focuses on providing professional-grade dental whitening results through daily-use products that prioritize enamel protection and oral microbiome balance.
Global Reach:
Its professional systems are used by dentists in over 75 countries, and it has achieved number-one sales status in Finland’s oral health market.
Innovation:
YOTUEL holds over 130 patents worldwide, focusing on formulas that avoid aggressive chemicals and maintain a neutral pH.
Distribution:
Products are primarily sold through pharmacies, parapharmacies, and specialized online retailers.
Key Product Lines
The brand’s catalog includes whitening systems, daily toothpastes, and specialized treatments:
Whitening Systems:
Professional kits like the 7 Hours Whitening System, which uses 10% carbamide peroxide and thermo-moldable trays for at-home use with minimal sensitivity.
All-In-One Range:
These toothpastes (available in variants like Snow Mint and Wintergreen) are designed to repair enamel while whitening by releasing active oxygen particles.
Pharma B5:
A specific formula recommended for gum health, containing Vitamin B5 to reduce inflammation and strengthen gum tissue.
Microbiome Care:
Newer product lines like Yotuel Green utilize “Saliactive” technology to balance the oral microbiome and protect against erosion.
Breath Care:
Beyond toothpastes, they offer Yotuel Breath capsules (containing essential oils and virgin olive oil), sprays, and chewing gums to combat bad breath at its source.
Technical Distinctions
Low Abrasivity:
YOTUEL products are known for some of the lowest RDA (Relative Dentin Abrasivity) values on the market (e.g., RDA 36–40), ensuring they do not wear down enamel over time.
Enamel-Safe Formulas:
Formulas are often free of SLS (Sodium Lauryl Sulfate), parabens, and aggressive foaming agents.
Active Ingredients:
Common components include Xylitol (to fight caries), Fluoride (for remineralization), and Potassium (to prevent sensitivity).